Find your Edge
Market Research
Competitive Analysis
Brand Positioning
Business Model
Strategy
Strategic Planning
Value Proposition Development
Fix your Friction
Organizational Design
Workflow & Technology Systems Implementation
M&A Integration
Process Optimization
Governance Frameworks
Change Management & Implementation
Fuel your Growth
Go-to-Market Strategy
M&A Strategy
Revenue & Pricing Strategy
Brand Storytelling
Social Media & Marketing Strategy
Analytics & Performance Reporting
Spire Consultants
Leah Aldin
CPA
Leah is an operations, CX, and digital transformation leader with 17+ years shaping customer-first systems, optimizing processes, and delivering financial rigour across complex, cross-functional environments. She brings CPA-level depth in revenue recognition, contract execution, and program performance. Areas of Expertise: Process Optimization | Customer Experience & Operations | Digital Transformation | Financial Operations | Program Leadership Industry & Sector Experience: Finance/ FinTech | Supply Chain/ Logistics | Public Sector/ Government | Agricultural Technology (AgTech) | Technology/ SaaS
Ewan Dunderdale
MBA
Ewan is a senior data, analytics, and AI strategist with 27 years leading enterprise transformations, building consulting practices, and authoring data strategies for major Canadian organizations across regulated and complex sectors. His work spans data monetization, digital infrastructure, and modernization initiatives. Areas of Expertise: Data Strategy | AI Strategy & Integration | Digital Transformation | Enterprise Analytics | Strategic Planning | Business Model Design | GTM Strategy Industry & Sector Experience: Artificial Intelligence/ Machine Learning | Professional Services | Energy/ Utilities | Nonprofit/ Social Impact | International Development | Healthcare | Education
Vernell Gaspard
MMA
Vernell is a strategic Business and Data Analyst with 15 years of experience translating complex data into clear, actionable insights that strengthen operational performance and decision-making. She holds a Master of Management Analytics from Queen’s University and has led cross-functional initiatives across Operations, Quality, Regulatory, and Technical teams to improve data integrity, streamline workflows, and enable better strategic decisions. Areas of Expertise: Analytics & Reporting | AI Strategy & Integration | Systems & Workflow Design | Process Optimization | Data Governance & Quality | Change Management Industry & Sector Experience: Technology/ SaaS | Artificial Intelligence & Machine Learning | Pharmaceutical & Life Sciences | Manufacturing | Healthcare | Startups & Scaleups
Carine Rozen-Marom
MBA
Carine is a strategic leader with 15+ years of international consulting experience advising Fortune 500 organizations and high-growth start-ups across technology, consumer goods, healthcare, infrastructure, and emerging sectors. She is known for leading complex, end-to-end initiatives and translating data into clear, compelling insights that drive market differentiation, operational clarity, and sustainable growth. Areas of Expertise: GTM Strategy | Brand Strategy | Business Model Design | Strategic Planning | Market Research | Competitive Analysis | Governance & Org Design | HR Advisory Industry & Sector Experience: Healthcare | Pharmaceutical | Biotech | Artificial Intelligence & Machine Learning | Cybersecurity | CPG | Retail & E-Commerce | Real Estate | Manufacturing
Jake Wiegand
MBA
Jake is a business planning and revenue operations leader who turns complex commercial challenges into clear, data-driven strategies that strengthen forecasting, alignment, and profitable growth. He brings deep experience enabling cross-functional decisions through analytics, financial modelling, and GTM insight. Areas of Expertise: Strategic Planning | Revenue Operations | Forecasting & Analytics | GTM & Commercialization | Pricing Optimization Industry & Sector Experience: Technology/SaaS | Telecommunications | Consumer Products | Retail/ E-Commerce
Find your edge.
Fix your friction.
Fuel your growth.
Together, they move businesses forward and help leaders find clarity, fix what’s holding them back, and fuel the next stage of growth.
Where companies get stuck: In crowded markets, it’s hard to stand out or communicate why customers should choose you.
How we solve it: Uncover insights through research and analysis. Define your value proposition, refine your brand and business model, and build a strategy that positions you for scale.
Find your Edge
Where companies get stuck:
In crowded markets, it’s hard to stand out or communicate why customers should choose you.
How we solve it:
-
Uncover insights through research and analysis.
-
Define your value proposition.
-
Refine your brand and business model.
-
Build a strategy that positions you for scale.
Fix your Friction
When growth accelerates:
Systems start to break, execution slows or stalls, and teams burn out.
How we solve it:
-
Redesign organizational structures.
-
Streamline workflows and technology.
-
Integrate and optimize process.
-
Manage change for efficient, scalable operations.
Fuel your Growth.
What we often see:
Growth and market initiatives often operate in silos, limiting impact and scale.
How we solve it:
-
Develop cohesive Go-to-Market, M&A, and revenue, and pricing strategies.
-
Refine storytelling and brand narratives.
-
Monitor and analyze marketing performance to accelerate results.
Together, our pillars move businesses forward and help leaders find clarity, fix what’s holding them back, and fuel the next stage of growth.
Where companies get stuck: In crowded markets, it’s hard to stand out or communicate why customers should choose you.
How we solve it: Uncover insights through research and analysis. Define your value proposition, refine your brand and business model, and build a strategy that positions you for scale.
Together, our pillars move businesses forward.
They help leaders find clarity, fix what’s holding them back, and fuel the next stage of growth.
Nicolle Sirisko MBA PMP
Founder & CEO
Spire Strategy Group was founded by Nicolle Sirisko, a seasoned executive and consultant who has built her career on the belief that strong leadership is rooted in humanity, empathy, and strategy...
What to expect:
-
10 minutes to complete a set of reflective, practical questions designed to reveal where your organization is performing strongly and where untapped potential may exist. The more detail and candor you provide, the more precise and actionable your results will be.
-
Within five business days, a Spire consultant will personally review your responses and deliver a custom report and diagnostic snapshot highlighting:
-
Areas of strategic clarity and alignment
-
Operational bottlenecks or execution gaps
-
Growth opportunities and readiness indicators
-
Recommended next steps tailored to your organization’s context
-
ORGANIZATIONAL DESIGN
The structure and design of your organization are fundamental to its success, and a well-designed organization is resilient and adaptable. We specialize in crafting organizational structures that align with your strategic objectives while encouraging collaboration and empowering employees. Our Organizational Design service is tailored to help you create a framework that fosters innovation, agility, and sustainable growth.
BUSINESS OPERATIONS
Successful businesses rely on smooth, well-orchestrated operations, and effectiveness and efficiency will make all the difference. We tailor our business operations services to your needs, optimizing and drive efficiency, productivity, and profitability. Whether you're a startup looking to establish strong foundations or an established company aiming to adapt and innovate, our services are tailored to help you reach peak operational excellence.
PROCESS OPTIMIZATION
Efficiency is the key to success in any organization. Our process optimization services are designed to streamline your operations, reduce costs, and maximize productivity. We work closely with you to identify bottlenecks, eliminate waste, and implement sustainable solutions that enhance your overall performance.
CHANGE MANAGEMENT
With the right strategies, change can be a catalyst for growth and innovation. While essential, it often brings resistance, confusion, and disruptions. It can impact employee morale, productivity, and overall business performance. This is where our Change Management services come in. We specialize in helping organizations transition smoothly and achieve lasting results.
ACQUISITION INTEGRATION
Acquiring a business is just the beginning. The true challenge lies in harmonizing two distinct organizations, aligning cultures, and optimizing processes to achieve a common vision. We follow a structured approach and deliver a comprehensive playbook to ensure your acquisition integration is as smooth as possible. The key to realizing the full value of these opportunities lies in effective integration.
BUSINESS MODEL & G2M STRATEGY
In today's competitive business landscape, innovation, efficiency, and a well-defined market approach are the keys to sustainable success. We believe that a strong business model is the foundation of every successful organization. We offer expertise in creating and optimizing business models and go-to-market strategies, and work closely with your team to design a unique business model that aligns with your goals, maximizes revenue, and minimizes risk.
OKR IMPLEMENTATION
Having a clear and effective goal-setting framework is critical for achieving strategic objectives. Our OKR Implementation services are designed to help organizations harness the power of OKRs to realize their full potential. We provide a structured and agile framework for defining and tracking goals, enabling you to set ambitious objectives and measure progress with clarity and transparency. The benefits include enhanced focus, alignment, and accountability throughout your organization.
DE&I STRATEGY
Diversity shouldn't just be a buzzword; it's a cornerstone of thriving organizations. Our DE&I strategy services help you build a workplace culture that values differences, promotes inclusivity, and enhances employee engagement. We provide practical guidance and actionable strategies to foster diversity and equity within your organization.